BRAND JOURNALISM

BRAND JOURNALISM

 

CLIENT: QBE Insurance Australia for the content portal Covered. 

OBJECTIVE: Research, draft, fact-check and sub-edit stories highlighting the brand's reputation for risk mitigation expertise on topics ranging from travel tips to catastrophe preparation. 

CREATOR: Content Producer: Joady Weatherup working with QBE's in-house content team.

EMAIL MARKETING 

 

CLIENT: LiFE Online ( Luke Istomin Fitness Experience ) start-up.

OBJECTIVE: Drive sign-ups to the LiFE Fundamentals online fitness program via a weekly email to subscribers, written in Luke's voice and curating fresh content published on the LiFE Online website.

In the first 4 months, the Mailchimp database grew from just under 1000 subscribers to 3500 subscribers and achieved and maintained a 30% open rate on emails with a program sign up conversion of 10%.

CREATOR: Content Producer, Author, MailChimp wrangler: Joady Weatherup.

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