OBJECTIVE:  Create and deploy shareable videos of training guides from celebrity trainer Luke Istomin. The QuickHIIT social video series increased the Facebook page following by 45% with a maximum spend of $100 per month on paid posts and video delivering the best organic reach. 

CREATOR: Content Producer and Social Manager: Joady Weatherup.


CLIENT: Michelle Bridges' 12 Week Body Transformation


OBJECTIVE: Scope and implement a social content plan in collaboration with the 12WBT Social Media Manager. Video was chosen as the primary content format and the assets created (including this series) grew total 12WBT Facebook reach by 77 percent, with video as the top performing post type. The top three performing videos average 88k views each.

CREATOR: Content Producer: Joady Weatherup.